Tracing Our Roots

A Journey Through Time in Engineering Excellence

1975

  • GM Kenya is incorporated as a joint venture with the Government of Kenya.
1975

1977

  • First production at the GM Kenya Assembly facility.
1977

1997

  • GM increases its shareholding from 49%  to 57%
1997

2003

  • GM Kenya changes its name to GM East Africa.
2003

2010

  • GMEA achieves market leadership in Kenya for the first time.
2010

2012

  • Transferred production of pickup trucks to GMSAf, re-arranged, and upgraded plant to inaugurate upgraded production plant.
2012

2013

  • Appointed MAC as distributor in Uganda.
  • Awarded “Most Improved of small facilities in SPQRCE” in GMI(GM International)
2013

2014

  • Facility upgrade and expansion - New heavy commercial line and Customer Care Centre.
2014

2015

  • Awarded "Best Energy Performance Improvement" in GMI.
2015

2017

  • Isuzu Motors Limited acquires a 57.7% shareholding from General Motors.
2017

2018

  • Official launch of Isuzu East Africa Limited by Susumu Hosoi,
    Chairman Isuzu Motors Limited, to fully transition the company from
    General Motors East Africa
2018

2019

  • Name changes to Isuzu East Africa Ltd.
  • Isuzu East Africa starts local assembly of JIW 7th Generation Isuzu products.
  • Upgraded production plant training to accommodate D-MAX assembly.
  • Awarded 1st Gold Accredited Isuzu Service Centre in Africa.
  • Isuzu EA achieves world-class employee engagement of 91%, up from 45% in 2016.
2019

2020

  • Rollout of the first Leasing Program for PSV sector
2020

2021

  • Isuzu EA awarded by Isuzu Motors Limited President Masanori Katayama for industry leadership and top market share in Kenya over the period since 2012.
  • Isuzu EA celebrates the attainment of 100,000 vehicles locally assembled since 1977.
  • Award by ISUZU Motors International FZE for maintaining first position in Service and Parts Operations for the third time in a row.
2021

2022

  • Commencement of Euro IV vehicle assembly.
  • Highest monthly production at 715 units offline in June 2022 since 1977.
  • Isuzu EA awarded Triple Star Rating during the annual Isuzu Motors Limited global Aftersales Award competition.
2022

2023

  • Isuzu EA Awarded overall winner of the 19th edition of the Kenya Association of Manufacturers (KAM) Energy Management Awards (EMA).
  • IEA held its first local 1-1 Grand Prix.
  • Launch of the Eliud Kipchoge 1:59 Limited Edition ISUZU D-MAX.
  • Launch of IEA's ED plant by H.E. William Ruto, President of the Republic of Kenya.
  • Isuzu EA achieves world-class employee engagement of 97%, up from 91% in 2019 and awarded Employer of the year award. 
2023

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