Tracing Our Roots

A Journey Through Time in Engineering Excellence

1975

GM Kenya is incorporated as a joint venture with the Government of Kenya.
1975

1977

First production at the GM Kenya Assembly facility.
1977

1997

GM increases its shareholding from 49%  to 57%
1997

2003

GM Kenya changes its name to GM East Africa.
2003

2010

GMEA achieves market leadership in Kenya for the first time.
2010

2012

Transferred production of pickup trucks to GMSAf, re-arranged, and upgraded plant to inaugurate upgraded production plant.
2012

2013

1) Appointed MAC as distributor in Uganda.

2) Awarded “Most Improved of small facilities in SPQRCE” in GMI(GM International)
2013

2014

Facility upgrade and expansion - New heavy commercial line and Customer Care Centre.
2014

2015

Awarded "Best Energy Performance Improvement" in GMI.
2015

2017

Isuzu Motors Limited acquires a 57.7% shareholding from General Motors.
2017

2018

Official launch of Isuzu East Africa Limited by Susumu Hosoi, Chairman Isuzu Motors Limited, to fully transition the company from General Motors East Africa
2018

2019

1) Name changes to Isuzu East Africa Ltd.

2) Isuzu East Africa starts local assembly of JIW 7th Generation Isuzu products.

3) Upgraded production plant training to accommodate D-MAX assembly.

4) Awarded 1st Gold Accredited Isuzu Service Centre in Africa.

5) Isuzu EA achieves world-class employee engagement of 91%, up from 45% in 2016.
2019

2020

Rollout of the first Leasing Program for PSV sector
2020

2021

1) Isuzu EA awarded by Isuzu Motors Limited President Masanori Katayama for industry leadership and top market share in Kenya over the period since 2012.

2) Isuzu EA celebrates the attainment of 100,000 vehicles locally assembled since 1977.

3) Award by ISUZU Motors International FZE for maintaining first position in Service and Parts Operations for the third time in a row.
2021

2022

1) Commencement of Euro IV vehicle assembly.

2) Highest monthly production at 715 units offline in June 2022 since 1977.

3)Isuzu EA awarded Triple Star Rating during the annual Isuzu Motors Limited global Aftersales Award competition.
2022

2023

1) Isuzu EA Awarded overall winner of the 19th edition of the Kenya Association of Manufacturers (KAM) Energy Management Awards (EMA).

2) IEA held its first local 1-1 Grand Prix.

3) Launch of the Eliud Kipchoge 1:59 Limited Edition ISUZU D-MAX.

4) Launch of IEA's ED plant by H.E. William Ruto, President of the Republic of Kenya.

5) Isuzu EA achieves world-class employee engagement of 97%, up from 91% in 2019 and awarded Employer of the year award. 
2023

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